Analytics

Track your store's performance with the analytics dashboard.

Pro Feature: Analytics is available on Pro and Hosted tiers. Compare tiers

Dashboard Overview

Access analytics at Admin > Analytics.

The dashboard shows:

Revenue over time
Order count
Top-selling products
Order status breakdown

Time Periods

View data for different ranges:

7 Days - Last week
30 Days - Last month
90 Days - Last quarter

Select the period in the top-right corner.

Revenue Chart

The line chart shows daily revenue:

Y-axis: Dollar amount
X-axis: Date
Hover for exact values

Use this to:

Spot trends
Track promotion impact
Compare periods

Orders Chart

The bar chart shows orders per day:

Height = number of orders
Color-coded by status

Useful for:

Understanding demand patterns
Planning fulfillment resources
Identifying busy days

Order Status Breakdown

Pie chart showing order distribution:

Pending
Processing
Shipped
Delivered
Cancelled

A healthy store typically shows:

Most orders as Delivered
Few cancellations
Quick turnover from Pending to Shipped

Export Data

Download your analytics as CSV:

Click Export CSV
Select date range
File downloads with:
- Date
- Order count
- Revenue
- Product breakdown

Use exports for:

Accounting
Tax preparation
External analysis

Key Metrics

Revenue

Total sales after discounts, before Stripe fees.

Orders

Number of completed purchases.

Average Order Value

Revenue ÷ Orders. Higher is better.

Conversion Rate

Not tracked in current version. Use Google Analytics for traffic metrics.

Tips

Regular Review

Check analytics weekly to catch trends early.

Compare Periods

Look at month-over-month changes, not just absolute numbers.

Act on Insights

Low revenue? Run a promotion
Popular product? Feature it prominently
Many cancellations? Improve product descriptions

External Tools

For deeper analytics, consider:

Google Analytics (traffic, sources)
Stripe Dashboard (payment analytics)
Your email provider (campaign performance)

Next: Custom Domains